Our large team of expert programmers will partner with you to ensure the highest quality programming and assure that you get the data you need.
We have undertaken work in the areas of brand tracking research, ad diagnostics, awareness & attitude studies, concept testing, pricing, segment analysis, conjoint-based studies, continuous studies, and many others.
MAP MR® utilizes only the most sophisticated technologies available:
Additionally, for clients that employ proprietary solutions for their specific practice, our experience and vast knowledge base allows for accelerated training schedules. Our programmers can quickly and easily be trained and working in your system in the briefest periods of time.
We have established strong in-house processes to ensure proper implementation and standardized processes
We provide 100% accurate data files in:
- Comma delimited and fixed width text
- Labeled SPSS ready files
Open End Coding
- Ascribe ready openends data
- Code frame creation
- Video coding
Tabulation and Dashboards
- Sub - groups, Cross Tabs and Tables created in Confirmit, Decipher and InfoTools Harmony
- PPT Chart design
- PPT Chart data population
MAP MR® strives to provide solutions for our clients along every step needed to execute their market research projects and to greatly reduce the number of agencies they need to coordinate with. To that end, we also provide the below-described services:
- Translations: MAP MR can coordinate survey, open-end verbatim, transcript, and discussion guide translations completed by native speakers.
- Desk Research If you need secondary research to complement your primary research, or need only standalone information, our experienced team will collect the relevant data and generate a thorough report.